Details
March 14, 2017
7:30AM - 9:15AM
What Women Want
presented by Maria Quinn
Fawcett Center
Maria Quinn
What Women Want Pdf
Women start the majority of businesses. They make more household purchase decisions. And they live longer. So why are female investors still sometimes viewed as a niche market? Learn about the increasingly important role women play in personal finance and how you can better relate to women as investors. Understanding how women tend to differ from men in their approach to investing and communication will help you build more effective relationships with female investors.
Learning Objectives:
- Understand why women are important investors, representing a great opportunity for business growth.
- Learn how women tend to differ from men in their approaches to investing, communicating, and building relationships.
- Assess your engagement with female clients, focusing on communication, and consider a strategy to target female prospects.
Tuesday, March 14, 2017, The Fawcett Center, 2400 Olentangy River Road - Clinton Room
